Social Media for Entrepreneurs & Small Business
In Person Training
These two Social Media for Entrepreneurs and Small Businesses workshops, hosted by the wonderful Alyssa Wooldridge, are designed to meet participants where they are in their social media journey.
The Beginner workshop focuses on building a strong foundation—ideal for those who are new to using social media for business or looking to create a clear, manageable strategy.
The Advanced workshop is designed for participants who already have active social media accounts and want to refine their approach, improve performance, and elevate their content through analytics and short-form video. Participants are welcome to attend one or both workshops, depending on their experience level and learning goals, as the sessions are complementary and build toward a more confident, effective social media presence.
All Beginner sessions run from 9:00am–12:00pm, and Advanced sessions run from 1:00pm–4:00pm.
Social Media for Entrepreneurs and Small Businesses – Beginner
Throughout the session, each participant will create a social media plan for their business that will incorporate their brand voice, their business goals, and a strategy that works hand-in-hand with their daily business operations.
You should have:
- Your phone & laptop
- Access to your social accounts
- Access to your Canva account (if you have one)
- CapCut app downloaded to your phone
You’ll leave with:
- A social media plan for your business
- A list of Dos & Don’ts you can use in your posts going forward
- Examples of successful content you can easily implement on your own accounts
- Increased confidence that you CAN incorporate social media into your routine without adding more stress to your schedule
Social Media for Entrepreneurs and Small Businesses – Advanced
We’ll discuss how to make the most of each post, how to reach new audiences, how your analytics should inform your strategy going forward, and how to incorporate more short-form video into your routine.
This workshop is for people who:
- Have active social media accounts
- Understand the basic mechanics of social media but feel overwhelmed when it comes to incorporating new ideas
- Post short-form videos but want to improve their CapCut skills
You should have:
- Your phone & laptop
- Access to your social accounts
- Access to your Canva account (if you have one)
- CapCut app downloaded to your phone
You’ll leave with:
- Fresh ideas to promote your product/service/business
- A full audit of your accounts with recommendations to use going forward
- Hands-on practice making and editing a stop-motion video
- Hands-on practice making and editing a simple transition video
- Hands-on practice making a video that incorporates voice-over, B-roll, and an interview