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On Thursday, April 23, from 11:00am to 1:30pm TIAPEI will host Raising the Bar: 2026 Tourism Season Launch at Top of the Park, officially kicking off National Tourism Week (April 20–24).
We’re excited to announce that Red Shores Racetrack and Casino will be our official event sponsor and will be providing industry with a tour of its newly renovated casino.
This event will bring together tourism operators, government, and media for:
- An address from the Honourable Rob Lantz, Premier of Prince Edward Island
- A 2026 Industry Panel Discussion highlighting sector forecasts and emerging trends
- Coordinated media engagement and interviews
We are happy to announce our panelists for the Sector Forecast and Emerging Trends Panel are:
- Doug Newson, CEO of Charlottetown YYG Airport
- David MacKenzie, General Manager at Red Shores
- Ben King, Board Chair with Golf PEI, Director of Golf Operations with Island Coastal
- John Cudmore, President of Hotel Association of PEI, President of Dyne Holdings
A key focus of the event and the week is showcasing what’s new, what’s growing, and where the industry is investing.
We are currently soliciting story ideas and industry updates to pitch to media in advance of the event and to feature throughout National Tourism Week.
This is your opportunity to position your business and the industry as:
- Innovative and evolving
- Investment-driven and growing
- Focused on delivering exceptional visitor experiences
We’ll be using submissions for:
- Media story pitches
- On-site media interviews
- Social media and digital features
- Industry storytelling throughout Tourism Week
Please complete the Google Sheet and include anything that is:
- New for 2026
- Expanded, renovated, or improved (include investment value where possible)
- Unique or newsworthy
- Driving visitation or enhancing the visitor experience
To be included in media pitches and social media profiles, please complete the form by April 17
Presenting Partner
Supporting Partner
