Governments of Canada and the Atlantic Provinces investing $30 million to boost tourism across the region – Canada.ca
Who we are
The Atlantic Canada Agreement on Tourism (ACAT) is a unique and successful marketing initiative that brings together the Atlantic Canada Opportunities Agency (ACOA), the four provincial tourism industry associations and the provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.
Our mission
ACAT’s mission is clear – to grow tourism in Atlantic Canada.
What we do
ACAT utilizes a research-based approach to focus its marketing efforts in the United States, United Kingdom and Germany. The 2023-2028 Atlantic Canada Agreement on Tourism is a $30 million federal-provincial-industry partnership that will see the Atlantic Canada Opportunities Agency invest $18 million, and the four Atlantic provinces invest $12 million collectively, over the next four-and-a-half-years.
How we do it
ACAT is dedicated to promoting Atlantic Canada as a leading vacation destination in key domestic and international markets. Its mission is to grow the tourism sector in Atlantic Canada which today represents over 7,500 businesses employing over 111,000 full and part-time workers. ACAT markets the four provinces of Atlantic Canada as a preferred vacation destination through national and international marketing campaigns, travel trade partnerships, media relations activities and airline partnerships to promote air access to Atlantic Canada.
Tourism Research
ACAT recognizes the importance of being able to communicate research in a manner that can be easily read, understood and strategically applied by destination marketing organizations, tourism associations, governments and individual tourism operators.
As ACAT research becomes available, webinars to deliver key findings will be provided.
The Tourism Industry Association of PEI (TIAPEI) commissioned Narrative Research to conduct a follow up study to the ACAT 2023 US Consumer Research. Click here to view the recording of the ACAT 2024 US Consumer Research key findings webinar presented by Margaret Brigley, CEO & Partner, Narrative Research. Click here for a PDF copy of the presentation and here for the detailed report.
This project has been made possible through funding provided by the Atlantic Canada Agreement on Tourism (ACAT). ACAT is a nine-member pan-Atlantic initiative comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four Provincial Departments responsible for tourism.
Click here to access the recording of the Prince Edward Island English webinar.
Click here to access ACAT 2023 US Consumer Research Prince Edward Island Slide Deck
Click here to access the recording of the Newfoundland and Labrador English webinar.
Click here to access ACAT 2023 US Consumer Research Newfoundland and Labrador Slide Deck
Click here to access the Recording of Nova Scotia English webinar.
Click here to access ACAT US Consumer Research Presentation Nova Scotia
Click here to access the the New Brunswick English webinar.
Click here to access ACAT US Consumer Research Presentation New Brunswick
Click here to access the recording of the French regional webinar.
Click here to access ACAT US Consumer Research FRENCH Regional Slide Deck
For more information please contact, Colleen Bowes at actp@tiapei.pe.ca or 902-566-1096.