Governments of Canada and the Atlantic Provinces investing $30 million to boost tourism across the region – Canada.ca
Who we are
The Atlantic Canada Agreement on Tourism (ACAT) is a unique and successful marketing initiative that brings together the Atlantic Canada Opportunities Agency (ACOA), the four provincial tourism industry associations and the provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.
Our mission
ACAT’s mission is clear – to grow tourism in Atlantic Canada.
What we do
ACAT utilizes a research-based approach to focus its marketing efforts in the United States, United Kingdom and Germany. The 2023-2028 Atlantic Canada Agreement on Tourism is a $30 million federal-provincial-industry partnership that will see the Atlantic Canada Opportunities Agency invest $18 million, and the four Atlantic provinces invest $12 million collectively, over the next four-and-a-half-years.
How we do it
ACAT is dedicated to promoting Atlantic Canada as a leading vacation destination in key domestic and international markets. Its mission is to grow the tourism sector in Atlantic Canada which today represents over 7,500 businesses employing over 111,000 full and part-time workers. ACAT markets the four provinces of Atlantic Canada as a preferred vacation destination through national and international marketing campaigns, travel trade partnerships, media relations activities and airline partnerships to promote air access to Atlantic Canada.
Tourism Research
ACAT recognizes the importance of being able to communicate research in a manner that can be easily read, understood and strategically applied by destination marketing organizations, tourism associations, governments and individual tourism operators.
As ACAT research becomes available, webinars to deliver key findings will be provided.
TIAPEI welcomes you to join a webinar series by Narrative Research on the key findings from recent ACAT US Consumer Research. The series includes four province-specific English and one French regional results webinar, each 90-minute in length.
- Learn about factors currently impacting travel for Americans living in the Mid-Atlantic and New England regions of the United States.
- Gain a better understanding of the market’s current mindset as it relates to travel intentions, destination choices, and behaviours over the short term.
- Obtain insight on reactions to current advertising materials.
- Discover the visitor market potential from each of these two regions.
Click here to access the recording of the Prince Edward Island English webinar.
Click here to access ACAT 2023 US Consumer Research Prince Edward Island Slide Deck
Click here to access the recording of the Newfoundland and Labrador English webinar.
Click here to access ACAT 2023 US Consumer Research Newfoundland and Labrador Slide Deck
Click here to access the Recording of Nova Scotia English webinar.
Click here to access ACAT US Consumer Research Presentation Nova Scotia
Click here to access the the New Brunswick English webinar.
Click here to access ACAT US Consumer Research Presentation New Brunswick
Click here to access the recording of the French regional webinar.
Click here to access ACAT US Consumer Research FRENCH Regional Slide Deck
For more information please contact, Colleen Bowes at actp@tiapei.pe.ca or 902-566-1096.