Navigating Tariff Tensions: A Call to Islanders to Support Local Tourism
As we process last week’s news about the US tariff changes, it’s safe to say we are all feeling a little uneasy.
This decision, made by the Trump Administration, will profoundly affect the Canadian economy and create ripple effects that will touch us all.
With our close geographic ties and long-standing relationship with the United States, US visitors make up over 70% of international tourists to Canada.
Experts are predicting a downturn, with a potential 10% reduction in travel, which could result in a loss of 1.5 million US visitors to Canada.
In times like these, we must stay strong, adaptable, and forward-thinking. Most importantly, we must come together.
Here are some ways you can support our local tourism industry, businesses, and communities—while helping strengthen Canada as a whole.
Choose to Stay-cation on PEI
As Islanders, we’re incredibly fortunate—there is so much to do right in our own backyards!
There’s no need to travel far when PEI offers so much to explore.
Now is the perfect time to embrace a staycation and take pride in rediscovering the beauty of our island. Whether it’s unwinding in a cozy cottage, savoring fresh local seafood, or wandering along stunning trails and beaches, there’s something for everyone to enjoy.
By choosing a staycation, you’re not only soaking in the best of our Island, but you’re also supporting local businesses and contributing to the strength of our economy.
So, why not be a tourist in your own province? You might just uncover hidden gems you never knew existed!
While exploring our Island, we can inspire others to do the same, showing the world why PEI is a world-class travel destination!

Choose Canada as your next travel destination
However, if you have a travel bug and need to get away, why not explore Canada instead of heading south?
By coming together as a nation and supporting each other’s tourism industries, we can bolster our economy from within. Keeping our tourism dollars within Canadian communities helps sustain local jobs and businesses.
Plus, Canada has so much to offer! From bustling big cities and charming coastal towns to breathtaking mountain views and historic destinations, there are endless places to visit and experiences to enjoy.
As you look to plan your summer vacation, consider national treasures like Niagara Falls, Jasper National Park, The Bay of Fundy, or Old Quebec for your next getaway.
Even if you’re not planning a trip right away, let’s start the conversation—share your photos from your favourite Canadian vacations and inspire others to travel within our borders!

More ways you can support our Tourism Industry
Support Indigenous-Owned Businesses
PEI is home to rich Indigenous culture and heritage. Supporting Indigenous-owned businesses through cultural tours, art, and culinary experiences is a meaningful way to acknowledge and invest in the true stewards of this land.
Plus, Indigenous tourism offers a unique opportunity to experience new cultures, food, and history, right here on PEI! Discover more at Indigenous PEI and immerse yourself in these authentic and enriching experiences.
Eat, Drink, and Shop Local
Support PEI’s local entrepreneurs by dining at local restaurants, shopping for PEI-made products, or visiting our craft breweries and distilleries. Every dollar spent locally strengthens our economy and ensures Islanders thrive!
If you can’t support these businesses financially, that’s ok! You can help amplify their work by sharing their stories and recommending them to others.
Celebrate Island Arts and Music
PEI has an incredible arts and music scene, filled with talented musicians, artists, and performers. Attend a concert or festival, visit an art gallery, or purchase local artwork—every contribution helps keep our creative industries thriving.
By supporting Island Arts, you’re not only enriching our cultural landscape but also sustaining local jobs and ensuring these unforgettable experiences continue for generations to come.

Holding onto our Island Values and welcoming US Visitors
While tensions between the US and Canada are high, it’s important to remember that these tariffs were implemented by government officials, not everyday Americans!
Many Americans are also frustrated with their government’s actions, and they, too, will feel the economic impact. In fact, many have expressed embarrassment over the situation and a deep love for Canada.
With the favourable exchange rate, now is the perfect time for Americans to experience all that Canada has to offer.
Remember, we need tourism in Canada. Let’s extend our signature Island hospitality to our American visitors while encouraging them to advocate for change at home.
No policy can change who we are as Islanders—kind, welcoming, and resilient. By staying true to these values, we can navigate this challenge together and continue to showcase PEI and Canada as world-class destinations.
We’ll get through this the Canadian way—together.
For more information, visit our website and follow us on social media to stay updated on our ongoing campaign, PEI: Powered by Tourism, which highlights how supporting tourism means supporting Islanders.
Are You a PEI Tourism Operator? We’re Here to Support You.
The Tourism Industry Association of PEI(TIAPEI) is here to help you navigate this uncertain time. We’ve faced challenges before, and we’re confident that not only will we get through this, but we’ll emerge even stronger.
Looking for tangible ways to make a difference? Read here.